Wednesday 30 May 2007

The 14 faces of innovation

Over my holidays I managed to find time to get through Moore's latest book focussing on innovation. In my opinion this is by far the best of his works; much more applicable to the everyday SME with a practical methodology to underpin the theory.

One of the difficult areas for most companies is to understand their existing products and determine how to innovate around them. As Moore details, it is usual to see a scatter gun approach of competing brand themes which don't come together into a strong identity. Moore advocates an analysis based upon his familier technology lifecycle model, but tying in 14 varied types of innovation. For each product a company should be majoring on a type of innovation which is appropriate to its place on the lifecycle.

It's a very compelling book, bursting with examples whilst still being easy to read. I'll let you know how the methodology fares after I've given it a run.

Friday 25 May 2007

New blog

Probably the last thing the Internet needs is another blog. However, in my ongoing quest to at least make a start on some creative writing I am hoping that a blog will exercise the right parts of my brain to trigger more substantial output.

Expect me to cover technology, the realities of parenthood, politics, science fiction and anything else which piques my interest.